Two women have been arrested by police in South Africa for their alleged role in sending more than 30 women in orange minidresses to advertise on behalf of the Dutch beer company’s brewer. The women are being prosecuted for covers ambush marketing, when a company benefits from an event without paying for advertising. Johannesburg police arrested the women at their hotel on Wednesday. “We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns,” police said in a statement. The women appeared at Magistrates Court and released on bail of $1,300 each, with their next court appearance set for Monday. FIFA claims it didn't press charges against the two women who are accused of organizing the stunt, but with all that's keeping South African police busy at the moment, it seems odd that it would pursue such an innocuous case without a bit of encouragement. And that kind of encouragement seems well within FIFA's iron-fisted protection of its official sponsors — sponsors such as Budweiser, which paid millions to be the official beer of the World Cup.
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